Fresha helped you get started with online booking. But now your business has grown, your clients know you, and you are ready to own the relationship instead of renting it from a marketplace.
This guide walks you through the migration — what to move, what to skip, and how to make the transition smooth for both you and your clients.
Before you start: what to prepare
- Client list export — Download your client data from Fresha (names, phone numbers, email addresses). This is your most valuable asset.
- Service list — Write down your current services, durations, and prices. You will recreate these in your new system.
- Staff schedules — Note each team member's working hours and availability patterns.
- Upcoming bookings — You will need to honor existing appointments during the transition.
Step 1: Set up your branded booking app
Start a free trial on your new platform. During setup:
- Add your business name, logo, and brand colors
- Recreate your service catalog (services, durations, prices)
- Set up staff profiles with their schedules
- Configure booking rules (advance notice, cancellation policy)
This typically takes 30–60 minutes for a small team.
Step 2: Run both systems in parallel
Do not turn off Fresha immediately. Instead, run both systems for 2–4 weeks:
- Existing bookings stay on Fresha until they are completed
- New bookings go to your branded app
- Update your booking link on Instagram, Google, your website, and anywhere clients find you
This overlap period prevents disruption and gives clients time to adjust.
Step 3: Redirect your clients
The most important step. For each client who rebooks through Fresha:
- After their appointment, share your new booking link directly
- Say: "We have our own booking app now — you can add it to your home screen"
- Send a one-time message to your client list with the new booking link
Most clients do not care which tool they use — they care about convenience. If your new flow is easy, they will switch without resistance.
Step 4: Turn off Fresha
Once the parallel period is over and new bookings are flowing through your app:
- Stop accepting new bookings on Fresha
- Complete any remaining appointments
- Export your final client data
- Close or pause your Fresha account
What you gain after migration
- Brand ownership — every booking interaction happens under your name
- No competitor exposure — clients never see other businesses when booking with you
- No commissions — fixed monthly pricing instead of per-transaction fees
- Direct client relationship — you control communication, not the platform
- Installable app — clients add your app to their phone's home screen
Common concerns
"Will I lose clients?"
Some marketplace-discovered clients may not follow. But repeat clients — your most valuable ones — will switch if you make it easy. The clients you lose were never really yours.
"What about my Fresha reviews?"
Marketplace reviews stay on the marketplace. Focus on building reviews on Google Business Profile instead — those follow your brand, not a platform.
"Is the timing right?"
The best time to migrate is when your business is stable and your repeat client base is strong. If you are still relying on marketplace discovery for most new clients, consider running both channels longer.
The bottom line
Migrating from Fresha is not about leaving a platform — it is about building something you own. The transition takes effort, but the result is a direct relationship with every client who books with you.